9 Steps To Move Customers From Dissatisfied To Satisfied
When a customer is dissatisfied, it’s important to get things back on track as quickly as possible. Use the following steps as appropriate to help you get there: Find out what the problem is Listen carefully. Ask questions, and paraphrase to be sure you understand the problem. Find out what the customer expects to be […]
Understanding Your Financial Statements
Financial Statements. Nasty thought, right? Or at least, that’s the view many business owners seem to take. Aside from dealing with daily financial issues, many owners neglect the valuable information their financial statements provide — information that can be used to manage their businesses successfully now and optimize their future health. To understand the current […]
Do You Listen Or Do You Hear?
There are a number of traps we all fall into when it comes to being an effective listener. Do any of these sound familiar? Our mind wanders if we find the topic or speaker uninteresting. We start to evaluate the speaker, rather than their message. We allow distractions to interrupt us. We ‘switch off’ if […]
Hire Winners – And Then Let Them Win
Many businesses understand the need for training frontline workers to be polite, empathic, and knowledgeable. But great frontline service is simply not enough. Everyone in the company is responsible for delivering the results the customer wants. As a manager, you have the power and responsibility to strengthen the first link in the Service Profit Chain: […]
Why The Pursuit of Tax-Motivated Transactions Rarely Makes Sense
An important part of our business is to advise our clients on how they can legally minimize their tax liability. We have specific expertise in this area and we know we do a good job without exposing our clients to the risk of non-compliance. It concerns us, however, to see many business clients recklessly seek […]
Customers’ Key Frustrations Equals Opportunity
Some refer to this as the “grand-daddy” of all great marketing ideas and it certainly is one that, when you understand it and implement what it means, will reap you significant rewards. So, let’s take a look at it. To help you understand and work with the idea, consider dealing with a contractor. Well no, […]
Like Everyone Else, Customers Want The Truth
If you want any relationship to work, you have to get this right. Honest, two-way communication is the foundation for trust, respect, integrity and loyalty. And it doesn’t always come easy. It often requires courage. Consider your own experience as a customer. Remember a time when you felt cheated or misled. The business may not […]
Video|Business Owners: Stop Using Surveys. Talk To Your Customers!
Video: Why do customers defect? It’s not what you think. Discover the best way to determine why you lose customers and how to turn their concerns into profit. This brief video will give you new insights into this business initiative. Click the thumbnail below to view.
Calculating The Lifetime Value Of A Happy Customer
Follow this simple process to calculate the lifetime value of a happy customer. And share the results you get with your team—there’s no better way to impress upon them the importance of loyal customers and the value of customer satisfaction and retention! Identify an average customer of your business—if you serve different market segments, you […]
Checking The Pulse On Your Business – Are Its Vital Signs Healthy?
A healthy body demands routine checks and examinations. So does a healthy, thriving business. No matter what stage your business is in, to keep it going you must check its systems, pay attention to any ailments and prevent early death. For the newborn business, the goals and system checks are relatively simple. Merely staying alive […]